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Without Good Analysis, Big Data Is Just a Big Trash Dump

Originally Posted on www.entrepreneur.com on MAY 21, 2015 –  to see the original post, click HERE

Without Good Analysis, Big Data Is Just a Big Trash Dump

email lists, email marketing, email database, responsive email marketingBig Data, Mega Data or Meta Data are the buzzwords in corporate lingo…

It is like a bunch of high school boys bragging in the locker room. But “Big Data” can be a “big pile of trash,” unless mined by geniuses. This whole new phenomenon seems like nothing but job security for data nerds who want to protect their huge budgets.

For example, Walmart has probably one of the biggest databases ever created on their products, prices, competitors, customers, and you name it. They probably spend over a billion dollars per year on what I call “Meta Data.” But their revenue is not growing. Why is that? I don’t think even they know why. So what good is this big database if they cannot grow their sales?

Second example is Best Buy. They spend a lot of money on Big Data and their revenue is declining because they have a clunky website and they are being eaten alive by Amazon’s superior technology. So what good is this “Big Data?”

Third example is our own government, which has the largest database of people. They are listening to phone calls, looking at emails, but they could not prevent the bombing at the Boston Marathon. Therefore, you really wonder about the value of this so called “Big Data” we are mesmerized with.

A few months ago I was talking to a CEO of a large retail and e-commerce organization and he was explaining to me how they use Big Data to reach their customers and find them even if they are walking in a mall.

He bragged to me that they had spent millions of dollars on software and so-called expert data miners to identify the high-value customers and use social media to create buzz and generate revenue from these customers.

I then asked the CEO why his company’s revenue wasn’t growing. In fact, it had been decreasing. He gave me a long-winded answer about changing demographics, shifting customer psychology and the effect of Obamacare. The bottom line is, they spent a lot of money on big data analytics and expensive data miners, but they had nothing to show for it. When I tried their website, it was horrible, and customer service was non-existent. I don’t think their CEO ever tried to buy from his own website and eat his own cooking. He was too busy bragging to the analysts.

“Big Data” is the buzzword today. Every software or analytics company is trying to sell the best and most sophisticated software for efficient marketing. A lot of experts are offering their services as expert data miners, like gold miners in San Francisco. In my opinion it is all hogwash unless people are really smart enough to analyze Big Data to find the nuggets. These people are hard to find. The good ones are already in their own business and making a bundle.
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Big Data is like a big trash dump. You have to know how to find the nuggets so it’s profitable.

Corporations are collecting data on their products, their customers, and customer’s buying habits from many different sources such as from point of sale, from online surveys, vendors, and social media. You name it, they get it. Once they have all this data, then someone has to be a genius to analyze it. That is where the rubber meets the road. Most of the time these corporations don’t have those geniuses analyzing it and finding the nuggets. The data just sits there getting old and worthless. Corporations will spend millions of dollars to analyze worthless data for worthless results. These expensive, arrogant data miners will create big reports, complicated analytics, but when you look at their results in sales growth or profitability, they have nothing to show for it.

When I was going through business school many years ago, I had a professor who used to profess “less is more.” Collect less data, but collect relevant data. Talk to your customers face-to-face. See the customers who have left you and try to find out why. Less data, but relevant data, will help you improve your product, customer service, and your pricing strategy.

My suggestion to entrepreneurs and CEO’s is don’t get mesmerized by big-data mentality and waste money on that because it is nothing more than job security for data-mining nerds. It is better to collect less information, but something more relevant and then use it to improve your business model.

In most cases problems are very simple, and the answers are simple, too, like answering the phone by a live person, helping customers right away, and treating them like family.

Finally, at the end of the day, you have to see if your sales and profits are growing or not. If your sales are growing that means you have done something right. If they are not, then your Big Data is worthless.

Written By: Vin Gupta

To read more articles by Vin Gupta click HERE.

Originally Posted on www.entrepreneur.com on MAY 21, 2015 –  to see the original article, click HERE.

 

DatabaseUSA App Contest Press Release

September 14th, 2015

DatabaseUSA Sponsors App Development Contest

OMAHA, NE –(Marketwired) – DatabaseUSA.com, the leading provider of business and consumer databases to help small businesses and sales people find new prospects and grow their sales, has announced that it is hosting a contest for web and mobile app developers.

DatabaseUSA.com is inviting web developers to design a mobile app or website that solves a problem utilizing any of its available consumer and business databases. Entrants are only limited in that they must solve a problem or provide unique information, rather than simply dispensing data.

With this contest, DatabaseUSA hopes to allow creative minds to find data driven solutions, and to make those solutions available to the marketplace.

“We have the best consumer and business data available, but we know we don’t have a monopoly on the best ideas,” says Mark Richard, President of DatabaseUSA. “This is a way for creative minds to develop solutions that haven’t been imagined, or haven’t been considered because of data costs.”

The contest is open to both individuals and businesses. The winner of the contest will be awarded a one-year license to DatabaseUSA’s data. The market value of a one-year data license can be as much as $300,000.

Those wanting to enter the contest can send an email to contest@databaseusa.com for complete contest terms and additional details. Or go to www.databaseusa.com/contest.

DatabaseUSA.com provides high-quality, full service database and email marketing solutions to businesses and sales professionals. It offers a full range of business data, including address, phone number, executive contact information, and more. The company is revolutionizing the way businesses find new prospects and grow their sales.

About Us: DatabaseUSA.com proudly offers a 95% accurate, triple-verified database of mailing lists, email lists, and sales leads, as well as direct mail, database enhancements, and many other marketing and sales lead services. To learn more, visit databaseusa.com

 

DatabaseUSA Provides TomTom Access to Points of Interest Content

DatabaseUSA Provides TomTom Access to Points of Interest Content

OMAHA, NE –(Marketwired – September 21, 2015) – DatabaseUSA.com, the leading provider of full-service database and email marketing solutions for small businesses and sales people, today announced its partnership with TomTom, the world’s leading provider of location and navigation solutions. TomTom will have access to DatabaseUSA’s extensive business listings for categorized points of interest (POIs) and will make this content available for its business customers.

“We are pleased to be providing TomTom with our comprehensive business database,” said Vin Gupta, Founder of DatabaseUSA. “Giving their consumers accurate information — like address, phone number, and business name — plays an important role in assisting consumers with their searches.”

TomTom will incorporate DatabaseUSA’s rich business listings to enhance its POI product offering. The listings will be available for location-based and smartphone applications and personal and in-car navigation systems powered by TomTom digital maps and content, helping end users maximize their search and navigation experience.

“DatabaseUSA has extensive and accurate business listings,” said Charles Cautley, Managing Director of TomTom Maps. “By working with DatabaseUSA, TomTom strengthens its product offering with pertinent content for our broad range of business customers.”

About DatabaseUSA
DatabaseUSA.com proudly offers a 95% accurate, triple-verified database of mailing lists, email lists, and sales leads, as well as direct mail, database enhancements, and many other marketing and sales lead services. To learn more, visit databaseusa.com.

Read more: http://www.benzinga.com/pressreleases/15/09/m5852656/databaseusa-provides-tomtom-access-to-points-of-interest-content#ixzz3mP2SEIqw

 

6 tips to create a great email campaign

7/29/2015

6 tips to create a great email campaign

Creating a dialog has always been the best way businesses connect with new customers! An email is designed to do just that.  Here are 6 tips to create a GREAT email marketing campaign. email tips

#1. Send your emails with an unforgettable subject line


With an email campaign, you can add variables including Geo-targeting and name personalization in the subject line. So an example would be: “Hey Bob, Check out the 2015 Food Tour and try 17 of the Best Restaurants in Boston!”

#2. Don’t let the text in your email sound robotic or impersonal


An example of an impersonal email can be a bland introduction like: “Hello Friend” or adding ‘filler’ words into the content or subject line like “Save Big” or “Call Now!” The DatabaseUSA.com® email deployment team recommends that the text in your email be similar to a conversation you may have when first meeting a prospect.

#3. Email content should be short and simple


Try to keep it no more than four sentences long, with space between each sentence. Writing your content in a single bulky paragraph can put a reader off.

#4. Don’t mistake your ‘specials’ as something that will ‘benefit’ your email readers


We will use two subject lines as an example, the first one being a special and the second one being a benefit: “Doug’s Lawn Care: Receive 10% off of your first order” is considered a special. Here is an email headline for the same company that can seemingly benefit the consumer: “Get 4 hours of your weekend back with affordable lawn care services”.

#5. Offer a clear and concise call-to-action


What action do you want the recipient to take? If all you want is a 15 minute conversation with them, be clear about it.

#6. Assuming you’re done after sending one email campaign


No, a single email is not an email campaign. Think of your email campaign as a 4 part series. Create a complete campaign with each part in mind, keeping each email linked through original content, or increased incentive.

There are some best practices involved with email marketing. To read more about that topic click HERE. Ready to create you email marketing campaign? Contact DatabaseUSA.com® at 877.407.0101.

 

Digital marketing enhances direct mail strategies

5/4/2015

Digital Marketing Enhances Direct Mail Strategies

Experts agree that many enterprises are failing to realize the value of direct mail marketing due to lack of digital integration.

Erica Bell, contributor for Business 2 Community, asserted that by investing in better integration of social media and other digital campaigns with direct mail efforts, companies can develop more targeted strategies. Bell explained that a direct mailing list already provides basic information about customers, including contact information and purchase history. By incorporating information from social media and analytic systems, marketers can create a database that offers enhanced insight on clients’ desires and preferences.

Bell suggested that companies collect customers’ social media handles and usernames to better track how direct mail and digital campaigns inspire sales leads lists, consumer lists, email lists, consumer data, consumer database, business databaseengagement. She further explained that keeping track of all customer interactions in a centralized database, marketers are better able to deliver customized content.

Business 2 Community contributor and expert Jeff Gundersen also advised an increased emphasis on integrated direct marketing. He explained that by combining marketing efforts, analytics become more accurate and actionable, and strategies have the potential to be more personalized.

Cross-promotional strategies can improve marketing strategies by inciting a response from one channel that inspires activity on another…

Bell revealed that by implementing cross-promotion into direct mail campaigns, these messages can provide new value to subscribers. She suggested incorporating different kinds of offers to direct mail recipients that inspire them to engage on digital channels, and then measuring the effectiveness of these efforts to further fine-tune strategies. Measuring the results of direct mail campaigns becomes more informative when these efforts are integrated with digital channels, and as a result, marketers can ensure that information is only being sent to responsive customers. This, in turn, will cut direct mail spending while elevating customer satisfaction.

The more businesses couple direct marketing with digital techniques, the more marketers can develop a holistic customer understanding, leading to more successful campaign planning.