Without Good Analysis, Big Data Is Just a Big Trash Dump

Originally Posted on www.entrepreneur.com on MAY 21, 2015 –  to see the original post, click HERE It is like a bunch of high school boys bragging in the locker room. But “Big Data” can be a “big pile of trash,” unless mined by geniuses. This whole new phenomenon seems like …

DatabaseUSA Provides TomTom Access to Points of Interest Content

OMAHA, NE –(Marketwired – September 21, 2015) – DatabaseUSA.com, the leading provider of full-service database and email marketing solutions for small businesses and sales people, today announced its partnership with TomTom, the world’s leading provider of location and navigation solutions. TomTom will have access to DatabaseUSA’s extensive business listings for …

6 tips to create a great email campaign

Creating a dialog has always been the best way businesses connect with new customers! An email is designed to do just that.  Here are 6 tips to create a GREAT email marketing campaign.  There are some best practices involved with email marketing. To read more about that topic click HERE. Ready to …

Digital marketing enhances direct mail strategies

Erica Bell, contributor for Business 2 Community, asserted that by investing in better integration of social media and other digital campaigns with direct mail efforts, companies can develop more targeted strategies. Bell explained that a direct mailing list already provides basic information about customers, including contact information and purchase history. By incorporating information from social …