Generating Leads with Email Marketing

Leila Vakili DatabaseUSA Services

New studies show that up to 67% of emails are opened on mobile devices and tablets rather than desktops, which means that your emails need to be customized for these devices, too. In a side-by-side comparison, the responsive layout seems smooth, easy to use, and offers a better overall experience. The …

Millennials and Direct Mail Marketing

Leila Vakili DatabaseUSA Services

As it turns out, Millennials love receiving mail. Not just birthday cards from grandma, but catalogs, coupons and even bills. Millennials and Direct Mail Marketing are key to driving success and effectively reaching the new generation. The study is forcing businesses to reexamine direct mail and how it can make …

Email Marketing: Responsive VS Non-Responsive Email Design

Leila Vakili DatabaseUSA Services, email marketing list

New studies show that up to 67% of emails are opened on mobile devices and tablets rather than desktops, which means that your emails need to be customized for these devices, too. In a side-by-side comparison, the responsive layout seems smooth, easy to use, and offers a better overall experience. The …

Brand Loyalty Lies in Targeted Direct Mail Marketing

Janel Scott DatabaseUSA Services

A recent survey by Citipeak Productions determined that seven out of 10 consumers feel more loyal toward a brand after purchasing a product or service through a direct marketing approach. Nick Johnson, managing director of the firm, explained that this increased brand loyalty is a crucial objective for marketing strategies because it …