Data Enhancements & Analytics
Get MORE from your Customer and Prospect Files with Our Database Services
Are you maximizing the potential of your customer files? Need to produce more sales? It’s time to “mine” your files for the gold within.
In today’s market, having names and addresses is not enough. Your list becomes more valuable by adding details that help you speak directly to your customers’ needs. At DatabaseUSA.com® we go to work for you, helping you grow your business grow with our database services.
Is your Customer List simply an accounting log of names and addresses? To do some real in-depth marketing, you need more detailed information to further segment and target your best performing customers. DatabaseUSA.com® can help by adding valuable information to your customer files.
If your Customers are Businesses: We can add Number of Employees, Sales Volume, Credit Capacity, SIC Code, fax number, e-mail address and more.
If your Customers are Consumers: We can add Age, Income, Home Value, Ethnicity, Presence of Children, Marital Status, Date of Birth and many other lifestyle attributes.
This added “knowledge” gives you the edge when it comes to marketing “smart” to your customers and being able to grow the sales to your most lucrative asset.
Data Append: Phone & E-mail
Perhaps you have a complete list of names and addresses, but are missing up-to-date phone numbers. We take your data, match it to our comprehensive database and then add or update your phone contacts.
Reverse Phone Append
When you have phone numbers, but aren’t sure who the numbers belong to, DatabaseUSA.com® provides a solution. We compare those numbers to our database and provide you with the corresponding name and address information. Think about how effective your sales efforts will be with all the contact details at your fingertips.
With e-mail serving as one of today’s most cost-effective marketing tools, it’s vital for your business to have e-mail addresses for your customers. While you may have a strong customer file of names, addresses and phone numbers, you’re missing e-mail addresses. When that’s the case, DatabaseUSA.com® can help.
Our expert team takes your current customers’ information and locates their e-mail addresses. Then, you’ll have an efficient, fast and economical way to communicate with them.
National Change of Address (NCOA)
Keep your customer files up-to-date with the most recent addresses. DatabaseUSA.com® helps you find out which customers (residential or businesses) have moved and updates your files accordingly. Improve deliverability with an accurate mailing list. And, take advantage of cost savings with substantial discounts from the US Postal Service.
Delivery Sequence File (DSF)
The US Postal Service database contains information on all 155 million delivery points in the U.S. and is updated monthly. The DSF process evaluates the accuracy of each address in your database and can provide more enhanced delivery point-specific information for better delivery.
Locatable Address Conversion System (LACS)
This US Postal Service database contain over 5 million addresses that have been converted for 911 emergency purposes and include both rural route-to-street and street-to-street address information to improve subsequent address hygiene and match rates.
When you simply don’t want certain customer segments to be included in a mailing or special promotion, you need to suppress them from your mailing. DatabaseUSA.com has the experience and tools to take your customer lists and remove them from any new promotional mailings, saving you the additional postal costs and making sure you don’t promote the wrong message to your existing customer base.
Control costs and save time by ensuring your database is free of duplicate names. Our merge/purge service eliminates duplicates so you don’t waste money mailing to the same customers or prospects more than once. You improve deliverability and increase your lead generation efforts by targeting new, unique prospects, not repeat ones.
Analytics / Modeling
Have you ever wondered who your best customers are or where a good place to put your next store might be? Just think if you had detailed information about where your competitors locations are, what pockets of the population are under-served in your industry and who had the most money to spend. Wouldn’t that make your decisions a little easier?
That is exactly the type of information that can be extracted from DatabaseUSA.com®’s business and Consumer data sets. In addition to triple verifying our business data, we gather in-depth firmographics in our database. We have lifestyle characteristics, income and household data on our consumer file. No one can match the quality or depth of DatabaseUSA.com® files.
Here are some of the industries that DatabaseUSA.com® serves with this type of information:
- Site Selection (GIS)
- Business Intelligence (BI)
- Customer Analytics
- Risk Management
- Vendor Spend Analysis
Believe it or not, most Marketers do not know their own “Sweet Spot” when it comes to maximizing their targeted marketing efforts. In addition, even the most obvious trend still does not reveal all of the true pockets of opportunity that exist. DatabaseUSA.com® can help.
We have perfected a very accurate and efficient Customer Acquisition/Cloning model that will show you a more effective prospecting strategy, plus, it will increase response rates while decreasing marketing costs.
What is a Customer Acquisition / Cloning model?
Simply put – We match your customers to our proprietary database(s). Using over 30 different demographic and geographic elements, we then take these matched records and perform a statistical analysis that result in 10 hierarchical rankings or “buckets”. These “buckets” can then be used to increase the ROI of your marketing – you mail less and make more!
Do Not Call Lists
Be sure to conform to today’s Federal and State legislation by avoiding phone calls to those who have registered on Do Not Call (DNC) lists. DatabaseUSA.com® processes your data against the national DNC registry and flags those contacts on your list. Rest assured that you not only comply with regulations, but save valuable time by contacting only those people who want to hear from you.