Great marketing is about creating relationships as well as conveying a message.
Direct mail marketing provides the opportunity to deliver highly-customizable and unique messages to customers and prospects. Overall, with the data that exists today, it is not difficult to create a marketing message that is targeted or personalized.
There are many ways to develop and build relationships through direct mail.
Applying a clever message and/or strategy to your direct mail medium will always yield an impressive return on investment.
Some examples include:
- Divide and concur direct mail coupons and offers by geographical regions
- Send personalized ‘special occasion’ direct mail including birthday, congratulatory and holiday cards
- Develop existing relationships by offering a donation to a non-profit for professional feedback
The most important rule to remember is to make sure you stand out from the direct mail clutter.
Ready to begin your direct mail campaign? Contact the professionals at DatabaseUSA.com for the highest quality targeted mailing lists. We offer a mailing list database for consumers as well as businesses. DatabaseUSA.com offers thousands of criteria selections to better help you target your mailing lists to reach the consumers that matter to you and your business.