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We offer a page with email marketing terminology HERE.
A hard bounce is logged when there is an attempt to deliver an email message but the delivery is rejected due to a permanent error, such as an invalid email address. The most common cause of email bounces is a typo in the email address.
A soft bounce is logged when an email is sent, processed by the subscriber’s server and then the message is returned. Soft bounces may occur if the server is not available or if the mailbox is over its size limit.
First and foremost, email campaigns should always use a subject line that’s straight forward, not misleading. The subject line should be 100% relevant to your email’s content. Avoid using spam words in your subject line like: FREE, fast cash, Act now! Avoid using all caps, exclamation marks, and dollar signs, as these symbols and words often trigger spam filters.
Avoid using too many images in your email. DatabaseUSA.com® recommends the 80/20 rule. This means, use 80% text & 20% image. Remember to use ‘alt tags’ for your email images. An alt tag gives the viewer a full description of the image, even if the image is not viewable. This is helpful for email recipients who have an email provider they does not automatically load images.
Non-responsive emails are truly a one-size-fits-all email. They are built from templates using the margins typically seen on a desktop computer. A responsive email automatically adjusts to fit the margins on your phone, tablet, or desktop computer.
Consistency is key! The more campaigns you send, the more recognition and trust you build with your audience. Initial campaigns to new prospects is a branding process to familiarize prospects with your company and the services/products you provide.
Multiple email campaigns improve your conversion rates. You need to reach out multiple times through different marketing channels. Clients who follow up with their first email campaign with a follow up email campaign have the most success from their email marketing.
New studies show that up to 67% of emails are opened on mobile devices and tablets rather than desktops, which means that your emails need to be customized for these devices, too. In a side-by-side comparison, the responsive layout seems smooth, easy to use, and offers a better overall experience. The likelihood of a cracked link or problematic design issues decreases with a well-crafted, responsive design.
When performing an email marketing campaign, make sure your email is CAN-SPAM compliant. Read more about CAN-SPAM compliance rules HERE. Generally, CAN-SPAM compliance includes:
Most importantly, remember to remove any recipients who request to be unsubscribed – right away!