When performing an email marketing campaign, make sure your email is CAN-SPAM compliant. Read more about CAN-SPAM compliance rules HERE. Generally, CAN-SPAM compliance includes:

 

  • Include an actual street address within your email.
  • Offer an unsubscribe link in your email campaign.
  • Make sure you have a ‘From’ email address that accurately reflects your business, and not a reply email that seems spammy like: g@gmail.com

 

Most importantly, remember to remove any recipients who request to be unsubscribed – right away!


Category: Best Practices

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