Direct Mail Marketing Tips for 2016

Janel Scott DatabaseUSA Services

Direct mail provides the opportunity to deliver highly-customizable and unique messages to customers and prospects. Overall, with the data that exists today, it is not difficult to create a marketing message that is targeted or personalized. There are many ways to develop and build relationships through direct mail. Applying a …

Brand loyalty lies in targeted direct mail marketing

Janel Scott DatabaseUSA Services

A recent survey by Citipeak Productions determined that seven out of 10 consumers feel more loyal toward a brand after purchasing a product or service through a direct marketing approach. Nick Johnson, managing director of the firm, explained that this increased brand loyalty is a crucial objective for marketing strategies because it …