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6 tips to create a great email campaign


6 tips to create a great email campaign

Creating a dialog has always been the best way businesses connect with new customers! An email is designed to do just that.  Here are 6 tips to create a GREAT email marketing campaign. email tips

#1. Send your emails with an unforgettable subject line

With an email campaign, you can add variables including Geo-targeting and name personalization in the subject line. So an example would be: “Hey Bob, Check out the 2015 Food Tour and try 17 of the Best Restaurants in Boston!”

#2. Don’t let the text in your email sound robotic or impersonal

An example of an impersonal email can be a bland introduction like: “Hello Friend” or adding ‘filler’ words into the content or subject line like “Save Big” or “Call Now!” The® email deployment team recommends that the text in your email be similar to a conversation you may have when first meeting a prospect.

#3. Email content should be short and simple

Try to keep it no more than four sentences long, with space between each sentence. Writing your content in a single bulky paragraph can put a reader off.

#4. Don’t mistake your ‘specials’ as something that will ‘benefit’ your email readers

We will use two subject lines as an example, the first one being a special and the second one being a benefit: “Doug’s Lawn Care: Receive 10% off of your first order” is considered a special. Here is an email headline for the same company that can seemingly benefit the consumer: “Get 4 hours of your weekend back with affordable lawn care services”.

#5. Offer a clear and concise call-to-action

What action do you want the recipient to take? If all you want is a 15 minute conversation with them, be clear about it.

#6. Assuming you’re done after sending one email campaign

No, a single email is not an email campaign. Think of your email campaign as a 4 part series. Create a complete campaign with each part in mind, keeping each email linked through original content, or increased incentive.

There are some best practices involved with email marketing. To read more about that topic click HERE. Ready to create you email marketing campaign? Contact® at 877.407.0101.


Email Marketing Checklist

Email Marketing Checklist

email marketing checklistSuccessfully launch your email marketing campaign and prevent common mistakes with this email marketing checklist from the deployment specialists at®. A well-executed and well designed email campaign can help your open and click-through rates. If you regularly send email campaigns and newsletters, or are responsible for quality of email marketing, a list of pre-launch checks for your email campaign can be very helpful.


  • Be consistent with sending frequency
  • Include both HTML and text versions of emails
  • Include an unsubscribe option
  • Remove recipients who unsubscribe from your list right away


  • Maintain a consistent ‘From’ name and address
  • Avoid spam words like FREE, fast cash and Act now!
  • Avoid using all caps and exclamation marks as they trigger spam filters
  • Send emails to seed accounts to test deliverability
  • Remove inactive subscribers from your list.
  • Prompt users to add you to their address book


  • Use a subject line that is not misleading; it should have relevance to the content
  • Use pre-header text to support your subject line
  • Make your call-to-action stand out
  • Make sure your email is responsive, many emails are read via mobile device or tablet
  • Make it easy for prospects: offer click-to-call and auto-apply discount codes
  • Avoid using too many images – we recommend 80% text and 20% image
  • Use small paragraphs, bullets and bolding
  • Use ‘alt tags’ for images for email clients who do not automatically load images
  • Ensure your email is CAN-SPAM compliant – include physical address, unsubscribe link and clear ‘From’ address.

Ready to create your email marketing campaign?® can help. We offer email lists and email creative and deployment services. Contact one of our account executives to discuss your email marketing strategy. Fill out the contact form and someone will get back to you in minutes.

Email Marketing Glossary

Email Marketing Glossary

Email marketing terms & definitions

To find out more information on’s email marketing services, please fill out the contact form or contact us at 877.407.0101


Blacklist: A list of IP addresses that are considered spammers or spamming sites.

Bounce Rate – The rate at which your emails are not delivered and are defined by two types of bounces, hard and soft.  An acceptable bounce rate is less than 5%.

Bulk Mail – A large scale email marketing sends in which the same content goes to a large group of people.


CAN-SPAM: Short for ‘Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003,’ it’s a law that outlines rules for commercial email, provides email recipients with the right to make you stop emailing them, and lays out consequences for violations of the Act.

Click Through Rate (CTR): The number of unique clicks divided by the number that were opened of recipients that click on a URL within your email.

Conversion Rate – The percentage of recipients who respond to your call-to-action in an email marketing campaign or promotion. This is one measure of your email campaign’s success.


Dedicated IP:  An IP address only, in which you send email from – It is more costly, an you may have to manually manage marketing terms glossary

Deliverability: Total number of emails deployed divided into the total amount successfully delivered.


Email Campaign – An email designed to accomplish an overall marketing goal.

Email Client: A computer program used to access and manage a user’s email. Example:,, Outlook

Email Service Provider (ESP): A provider of email marketing software and or services. (Ex. Act-On, Jango, SMTP)


Hard Bounce: A failed delivery due to permanent reasons like invalid email or blocked email address.


Open Rate: Total number of emails opened divided by the number of emails delivered.


Retention List: A list of people who have given permission (opt-in) to receive emails from marketing definitions


Sender Score: A reputation rating (0-100) for every outgoing mail server IP address. Servers will check score before deciding what to do with your emails.

Shared IP: An IP address that multiple people send from – least costly.

SPAM: An unsolicited email or email we did not give permission to receive.

SPAM Trap: An email address that was once valid that mail servers turn into a trap by not returning a hard bounce. It would not be removed from list, so each time an email is sent the sender is reported as a spammer.

Soft Bounce: A failed delivery due to temporary issue like full mailbox or server unavailable.


Whitelist: A list of IP addresses approved to deliver email.

Email Marketing: Responsive VS Non-Responsive Email Design


Responsive VS. Non-Responsive Email Designresponsive email design

What is a responsive email? How does the design of an email affect the click through rates? Why does the look of an email change from my desktop to my phone? The® email deployment team understands that your email marketing campaign is important, and we want to help. So we’ve asked our email designer to answer your questions regarding responsive email design.

What is the difference between a non-responsive email and a responsive email?

Non-responsive emails are truly a one-size-fits-all email. They are built from templates using the margins typically seen on a desktop computer. A responsive email automatically adjusts to fit the margins on your phone, tablet, or desktop computer.

Why choose a responsive email?

New studies show that up to 67% of emails are opened on mobile devices and tablets rather than desktops, which means that your emails need to be customized for these devices, too. In a side-by-side comparison, the responsive layout seems smooth, easy to use, and offers a better overall experience. The likelihood of a cracked link or problematic design issues decreases with a well-crafted, responsive design.

What can happen if I use a non-responsive email or template?

By using a non-responsive email template, a customer may lose the ability to see part of the email on their mobile or tablet device. The text may suddenly be too small, or multiple columns may start to collide and fail. Customers may find themselves having to ‘zoom in’ several times to see the text. It can also cause issues when clicking links or buttons on the email.

Why is a responsive email a better choice for large scale email marketing?

It just makes sense to send a marketing email that is formatted to look great on phones, tablets, and other mobile devices. Content can be seen without having to scroll down, links are made simple, and the design elements can be crafted to look good for both desktop and mobile devices. With a responsive email’s ease of use, people of all ages and demographics can click, order, subscribe, and download, which makes email marketing a better experience for you and your customer.

Ready to create your responsive email marketing campaign? We can help! Contact at 877.407.0101 or visit our email marketing services page HERE