Targeting homeowners in 2016
Age demographic spending habits can be very a helpful tool for marketing. Knowing age demographic spending habits for homeowners can be incredibly helpful. Especially if you’re looking for new lead sources for direct mail marketing.
We all know that there are a lot of expenses that homeowners can’t live without. What you may not know is that age plays and important role in what new homeowners will purchase after they move in. Hey salespeople, marketers and small business owners, we’re talking to you…
Here are the generational breakdowns
Millennials: Born 1980-2000 (age 35 & younger)
Gen X: Born 1965-1979 (age 36 – 50)
Baby Boomers: Born 1946-1964 (age 51 – 69)
Silent Generation: Born 1925-1945 (age 70 – 90 )
When purchasing a home, each generation will make a buying decision based on a different set of needs and wants. Traditionally, before a home purchase, a Gen X or Millennial with children will evaluate the schools in the area, nearby activities for their children and research the overall safety of the neighborhood. While Millennial and Gen X buyers without children may tend to evaluate their home purchase based on how far away restaurants, night life and the gym are. Millennials are more likely to weigh a home buying decision on commuting costs or the proximity of their job to the home. Baby Boomers and the Silent Gens tend to place a higher priority on convenience to family and friends, shopping centers, and convenience to health care facilities.
New Homeowner Buying Trends
Here are a few great facts from www.realtor.org about home-buyers and generational buying trends.
‘Gen X and Millennial buyers tend to purchase older homes, and are more likely to buy previously owned homes.’ says a 2014 report by the National Association of Realtors®. This information is great for general contractors and home renovation companies. Generally, a home-buyer wants to make the space their own and will do this within the first 6 months to 2 years of living in their new home. That’s big money.
‘As homebuyers start to have children in school, the quality of school districts and convenience to schools start to be of larger importance— this is most often true for the GenX demographic.’ Overall, this demographic will be looking to put their children in after-school activities, private schools, purchase used cars for their teens, invest in life insurance and continually spend on clothes and shoes. This age demographic is looking for simple solutions to their busy life. Lawn care services, security system companies, pet walking and grooming and other helpful services may be a perfect fit for this generation.
The Home Buyer and Seller Generational Trends report goes on to say; ‘Boomers are more likely than other generations to purchase a new home, most often doing so to avoid renovations or problems with plumbing or electricity and for the ability to choose and customize design features.’ This tells marketers that the home-buying Baby Boomer demographic will be more likely to spend money on new appliances, new furnishings and new electronics for their new homes.
Environmental features are also more important to this generation of homeowners. The 2014 report specifies that ‘Baby Boomers and the Silent Generation placed higher importance on landscaping for energy conservation and environmentally friendly community features.’ This is great news for the emerging market of environmentally friendly businesses and service providers. Read the full Home Buyer and Seller Generational Trend Report HERE.
Reach these amazing prospects with DatabaseUSA.com® New Homeowner Mailing List. We offer a vast array of selection criteria including age, presence of children, household income and many more.
DatabaseUSA.com® helps businesses grow sales.
That means finding the right consumers in your market, including the prospects who are ready to buy. Our marketing direct mailing lists have over 200 Million records. We offer a vast selection of demographic information including consumer Age, Income, Home Value and hundreds of other selects. Click HERE to see our selection criteria. Don’t let your competition get these hot prospects before you do. Reach a very responsive market with the latest sales leads from our new Homeowners lists. We update our database every week to ensure you get the most up-to-date information available.
- Age of Home Buyer
- Home Sale Price
- Mortgage Amount
- Household Income
- Date of Sale
- And much more!
Life Event Selections Include:
- Empty Nesters
- New Parents
- Newlywed / Newly Married Couples
- Recently Divorced
Contact DatabaseUSA.com® at 877.407.0101 or complete the form on this page for 500 New Homeowner Leads for FREE! No credit card required.