Direct Mail Marketing Tips

Great marketing is about creating relationships as well as conveying a message.

Direct mail marketing provides the opportunity to deliver highly-customizable and unique messages to customers and prospects. Overall, with the data that exists today, it is not difficult to create a marketing message that is targeted or personalized.

There are many ways to develop and build relationships through direct mail.

Applying a clever message and/or strategy to your direct mail medium will always yield an impressive return on investment.

Some examples include:

• Divide and concur direct mail coupons and offers by geographical regions
• Send personalized ‘special occasion’ direct mail including birthday, congratulatory and holiday cards
• Develop existing relationships by offering a donation to a non-profit for professional feedback

The most important rule to remember is to make sure you stand out from the direct mail clutter.

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