Data Accuracy

Data quality is a very subjective topic. Some of our customers are happy with 90% accuracy and some think it’s horrible.

There are roughly 16 million businesses and another 6 million home-based businesses, plus over 300 million consumers in the US. All these businesses and people are constantly moving and we have no way of keeping up with it on a real-time basis, even though we do our best to update our databases.

If we told you we have 100% accuracy, we would be lying to you. We would rather be upfront and honest with you.

Our databases and their approximate accuracy:

Business database accuracy

Consumer database accuracy

Executive name accuracy

Email database accuracy

We want to be upfront with you about the accuracy of our databases before you purchase.

We still believe that we are the best in the industry.

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