Welcome to our Blog!
By Ava Schicke
/ July 8, 2024
2024’s Game-Changer: AI Transforming the Marketing Landscape
47% of users open an email after reading its subject line. It is understandable as to why a subject line would be a considerable factor for folks opening an email. Mobile email apps...
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By Ava Schicke
/ June 13, 2024
Advanced Data-Driven Strategies for Compelling Content (Part 2)
In our previous post, we discussed the foundational role of data in crafting compelling content marketing strategies. In this blog, we'll dive deeper into...
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By Ava Schicke
/ June 13, 2024
Data-Driven Strategies for Compelling Content
In today's digital landscape, insighful content strategy is crucial. Let's explore how businesses can leverage data to enhance their marketing impact.
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By Ava Schicke
/ April 25, 2024
How to Leverage a Full-Funnel Marketing Strategy with Data
The Marketing Funnel serves as a framework guiding the customer experience, mapping out the phases from prospect to paying customer...
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By Leila
/ November 9, 2023
Grow Your Customer File with Email Marketing
Email marketing is still one of the best ways to grow your customer file. Compile a list or append emails to your existing customer file.
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By Leila
/ February 8, 2023
Prevent Dirty Data – Part 1
To keep your data clean, you must remove bad or outdated data from your customer files, database or CRM. This can be done by working with a vendor with updated...
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By Leila
/ November 9, 2020
A Full-Service Database Provider is a Must for Businesses
Gone are the days when direct mail was the primary vehicle for B2B marketing. Today, technology has become more advanced and...
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By Leila
/ November 9, 2020
3 Solid Ways to Get Emails of Businesses
Emails are one of the most professional and personal ways to reach other businesses, consumers, and leads. That is why 86% of B2B professionals prefer to communicate over...
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The Numbers are in for Email Marketing
47% of users open an email after reading its subject line. It is understandable as to why a subject line would be a considerable factor for folks opening an email. Mobile email apps...
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By Leila
/ July 21, 2020
IIT Alumni Help for Casual Workers, ‘Safai Dadas’
Help is pouring in for the ‘safai dadas’ and casual workers of IIT Kharagpur, all thanks to the alumni. The financial assistance...
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By Leila
/ March 20, 2020
List Enhancement — Why it Works
Many companies waste time and energy marketing to contacts who will never receive their messages or materials. Thousands of dollars are wasted every single year...
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By Leila
/ February 14, 2020
Step Up Your Email Marketing Game
Every business, marketing consultant and individual has their own toolbox of tips, tricks, and strategies to get more value from their email marketing efforts. While many...
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By Leila
/ January 8, 2020
Back to the Future of Direct Mail: Part 2
A Timeline of Direct Mail continued..
The 1990’s “The direct mail industry experienced explosive growth of the nonprofit sector in the United States — quadrupling in the...
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By Leila
/ January 8, 2020
Back to the Future of Direct Mail: Part 1
A Timeline of Direct Mail from then, to now. Direct Mail is Making a Comeback
Currently, the direct mail industry is worth approximately 44 billion dollars. Yes...
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By Leila
/ December 6, 2019
Keeping Dirty Data Out – Part 2
Data Cleansing | Remove existing bad data from your CRM or database software, and keep dirty data out. Data Cleansing
It is a daily effort for any business to keep...
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By Leila
/ November 11, 2019
Targeting Consumers Through Hobbies & Interests
Targeting consumers with physiographic selects will increase your ability to convert them into viable leads for your pipeline...
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By Leila
/ October 24, 2019
The REAL Power of Email Marketing
Why Email Marketing is NOT Dead
We see it all the time. Blog post headlines and twitter posts often read “Email is Extinct” or “The Slack Takeover”. This might be catchy...
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By Leila
/ September 17, 2019
The Key to Email Marketing Compliance
Maintain Your Digital Reputation
There is more to know than meets the eye when it comes to email marketing. Federal laws, sending reputation, data regulations and...
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By Leila
/ September 4, 2019
Don’t Waste A Cent, Segment.
Customer segmentation allows you to target a specific audience and tailor your message.
Optimize your marketing spend and segment your list.
Dividing the Audience...
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By Leila
/ August 19, 2019
Pro Email Marketing Tips
Following these few steps can ensure that the delivery of your email is successful. Ensure Deliverability
Every day an average 269 billion emails are sent and received...
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