Email Marketing Tips for your Business
With email filtering obstacles and federal regulations — email marketing your business can seem overly complicated. Avoiding email obstacles may be easier than you think. Follow these email marketing rules from the DatabaseUSA.com® email marketing team to ensure your email campaigns receive a positive response.
Wording is Everything
Avoid using spam words in your email marketing. Words like; FREE, Fast-Cash, Act Now! Avoid using all caps, exclamation marks, and dollar signs, as these symbols and words often trigger spam filters. For a complete list of spam words to avoid, click here.
Retention vs. Acquisition Email Platforms
Retention Email Platforms — Retention Platforms can be used to deploy Opt-In Emails in order to retain current customers. Companies such as ConstantContact® and MailChimp® are examples of Retention Email Platforms — perfect for reaching your existing customer list with Newsletters, Coupons, Updates & other email offers.
Acquisition Email Platforms — Acquisition Platforms must be used when using a purchased list or Non-Opt-In Emails. DatabaseUSA.com® deploys your Non-Opt-In Emails with JangoMail.com®. Acquisition Email Platforms include ResponseGenius® & Clickback®.
Remember, when sending a purchased list or acquisition emails, liability of usage is entirely on the sender, not list supplier.
CAN-SPAM – Can do’s and can don’ts
Ensure your email is CAN-SPAM compliant. Read more about CAN-SPAM compliance rules here. Generally, CAN-SPAM compliance includes a few no-brainer rules like:
- Include an actual street address within your email.
- Offer an unsubscribe link in your email campaign.
- Make sure you have a ‘From’ email address that accurately reflects your business and not an email that seems spammy.
- Most importantly, remember to remove any recipients who request to be unsubscribed – right away!