Dust The Cobwebs Off Your Data
Like your house, your data and customer database need ‘spring cleaning’ from time to time. Some of the biggest problems we run into when performing hygiene services on client’s files is duplicates, not running your file through NCOA database frequently enough, and the need for address standardization.
How to Keep your Sales Team Motivated
DatabaseUSA.com will begin writing a blog series about our organization, the people who work here, and some lessons we’ve learned that might be helpful to other businesses. Our goal is to give insight into topics that are important to us, as well as to our customers. This article is the first in the series, written by our VP of Sales, Tim Pinkerton. We’ve asked him to discuss how he motivates his sales team and what techniques he uses to keep his team engaged and productive.
Generating Leads with Email Marketing
New studies show that up to 67% of emails are opened on mobile devices and tablets rather than desktops, which means that your emails need to be customized for these devices, too. In a side-by-side comparison, the responsive layout seems smooth, easy to use, and offers a better overall experience. The …
Millennials and Direct Mail Marketing
As it turns out, Millennials love receiving mail. Not just birthday cards from grandma, but catalogs, coupons and even bills. Millennials and Direct Mail Marketing are key to driving success and effectively reaching the new generation. The study is forcing businesses to reexamine direct mail and how it can make …
Email Marketing: Responsive VS Non-Responsive Email Design
New studies show that up to 67% of emails are opened on mobile devices and tablets rather than desktops, which means that your emails need to be customized for these devices, too. In a side-by-side comparison, the responsive layout seems smooth, easy to use, and offers a better overall experience. The …
Brand Loyalty Lies in Targeted Direct Mail Marketing
A recent survey by Citipeak Productions determined that seven out of 10 consumers feel more loyal toward a brand after purchasing a product or service through a direct marketing approach. Nick Johnson, managing director of the firm, explained that this increased brand loyalty is a crucial objective for marketing strategies because it …