Like your house, your data and customer database need ‘spring cleaning’ from time to time. Some of the biggest problems we run into when performing hygiene services on client’s files is duplicates, not running your file through NCOA database frequently enough, and the need for address standardization.
DatabaseUSA.com will begin writing a blog series about our organization, the people who work here, and some lessons we’ve learned that might be helpful to other businesses. Our goal is to give insight into topics that are important to us, as well as to our customers. This article is the first in the series, written by our VP of Sales, Tim Pinkerton. We’ve asked him to discuss how he motivates his sales team and what techniques he uses to keep his team engaged and productive.