Data Hygiene Services
What is Data Hygiene?
Data hygiene is the process of removing bad list data from customer files. Data hygiene is essential in order to maintain high deliverability rates and a positive reputation. PLUS — It saves you money by not sending costly marketing materials to bad addresses!
Wrong address data can diminish your marketing returns, your knowledge about your prospects or customers, and even your cash flow when promotional material and invoices don’t reach them! Cleanse addresses so you have the correct contact information. DatabaseUSA.com® works with the US Postal System address database, giving you the most recent address information so you can have confidence in your customer or prospect database.
Email hygiene is the process of removing bad email accounts from your email files, which is essential in order to maintain high deliverability rates and a positive digital reputation. Learn more about DatabaseUSA.com® Email List Cleansing & Hygiene Services.
The importance of maintaining your reputation.
Data hygiene will help your brand maintain a positive reputation among consumers, as well as among email hosts. Sending to non-existent addresses or to spam folders is very damaging to your brand and IP reputation. When you damage your IP reputation, deliverability among email hosts decreases.
Learn more about how DatabaseUSA.com® Data Enhancement Solutions can help your brand maintain a clean reputation.