A Timeline of Direct Mail continued..
The 1990’s “The direct mail industry experienced explosive growth of the nonprofit sector in the United States — quadrupling in the…
Back to the Future of Direct Mail: Part 1
A Timeline of Direct Mail from then, to now. Direct Mail is Making a Comeback
Currently, the direct mail industry is worth approximately 44 billion dollars. Yes…
Keeping Dirty Data Out – Part 2
Data Cleansing | Remove existing bad data from your CRM or database software, and keep dirty data out. Data Cleansing
It is a daily effort for any business to keep…
Targeting Consumers Through Hobbies & Interests
Targeting consumers with physiographic selects will increase your ability to convert them into viable leads for your pipeline…
The REAL Power of Email Marketing
Why Email Marketing is NOT Dead
We see it all the time. Blog post headlines and twitter posts often read “Email is Extinct” or “The Slack Takeover”. This might be catchy…
The Key to Email Marketing Compliance
Maintain Your Digital Reputation
There is more to know than meets the eye when it comes to email marketing. Federal laws, sending reputation, data regulations and…
Don’t Waste A Cent, Segment.
Customer segmentation allows you to target a specific audience and tailor your message.
Optimize your marketing spend and segment your list.
Dividing the Audience…
Pro Email Marketing Tips
Following these few steps can ensure that the delivery of your email is successful. Ensure Deliverability
Every day an average 269 billion emails are sent and received…
Data Has An Expiration Date
Individuals often change their address, phone number, job, job title, and more. Ensure your database is up-to-date.
Is Your Data Obsolete? If your company manages…
Increase Your Direct Mail Response Rates
Establish your direct mail campaign plan to remain effective and increase your direct mail response rates. Remain Effective with…