All posts by Janel Scott

Best Practices For Following Up With Your Leads

1/19/2017

Best Practices For Following Up With Your Leads

lead generation ideas, email marketing lead generation, lead nurturing, lead and prospect tips, leads from an email campaign There are several best practices for following up with leads. We have compiled some of the steps which you can use to better connect with your leads and prospects.

Respond Quickly to Leads: In this fast paced digital world, it is safe to say that prospects can have an eagerness to get things done. They might also have high expectations when interacting with businesses. Response time should be no more than five minutes when replying to a lead. If you are not in a place that you can connect with the lead right away, set up an automated email that kindly communicates with the lead that you will get back to them as soon as you are available. Remember to thank them for reaching out, and that their business is of the utmost importance.

Learn About Your Leads: Learn about your leads with data append services. There are many data companies which offer services that can give you missing information about your leads and customer list. This is called appending. Appending your data against a database company’s information can help you divide the leads worth pursuing vs. the leads which are duds. For example, you might have a list of names and email addresses. Database companies can help you find additional details about leads including business phone numbers, address, how many employees they have, their annual revenue, building square footage, utility costs and much more. Adding new information to your lead list can help you identify leads that are likely to convert to a sale. You can better concentrate your time and resources in an efficient way by going after leads that are more meaningful to your company. There are several companies that offer this service. Including: DatabaseUSA.com, EmailUSA.com, Hugo Dunhill (hdml.com) and DatabaseUSAgov.com for non-profits, just to name a few.

Use CRM (customer relations management) software or digital tools to manage lead nurturing: With the right CRM in tow, you can reach out to leads at specific times in the lead nurturing funnel. CRM’s are built to help you automate processes. This includes lead nurturing. Set a CRM to connect via email after two weeks, or create tasks in your CRM to monitor your progress with each prospect, create timelines, put together email automation for all of your customers, monitor incoming calls and web leads etc. Research CRM’s with your businesses agenda in mind. Finding tools that can help you connect with leads on a regular basis is a great way to continually follow through with a lead until they become a customer.

Grade Your Leads: Assign a value to your leads by determining a grade for the leads that come in. You can use a 1-5 system or an A-F system for example. Decide what makes a lead valuable to you and create your lead grading system to match based on your system. This way you can decide which leads take precedent over poor leads, and can prioritize your time accordingly.

Targeting homeowners

7/7/2016

 

Targeting homeowners in 2016

new home buyers list, new homeowners list, home buying demographics
Age demographic spending habits can be very a helpful tool for marketing. Knowing age demographic spending habits for homeowners can be incredibly helpful. Especially if you’re looking for new lead sources for direct mail marketing.

We all know that there are a lot of expenses that homeowners can’t live without. What you may not know is that age plays and important role in what new homeowners will purchase after they move in. Hey salespeople, marketers and small business owners, we’re talking to you…

Here are the generational breakdowns

Millennials: Born 1980-2000 (age 35 & younger)
Gen X: Born 1965-1979 (age 36 – 50)
Baby Boomers: Born 1946-1964 (age 51 – 69)
Silent Generation: Born 1925-1945 (age 70 – 90 )

When purchasing a home, each generation will make a buying decision based on a different set of needs and wants. Traditionally, before a home purchase, a Gen X or Millennial with children will evaluate the schools in the area, nearby activities for their children and research the overall safety of the neighborhood. While Millennial and Gen X buyers without children may tend to evaluate their home purchase based on how far away restaurants, night life and the gym are. Millennials are more likely to weigh a home buying decision on commuting costs or the proximity of their job to the home. Baby Boomers and the Silent Gens tend to place a higher priority on convenience to family and friends, shopping centers, and convenience to health care facilities.

New Homeowner Buying Trends

 
Here are a few great facts from www.realtor.org about home-buyers and generational buying trends.millennial home buyers, new homeowners, gen x homebuyers

‘Gen X and Millennial buyers tend to purchase older homes, and are more likely to buy previously owned homes.’ says a 2014 report by the National Association of Realtors®. This information is great for general contractors and home renovation companies. Generally, a home-buyer wants to make the space their own and will do this within the first 6 months to 2 years of living in their new home. That’s big money.

‘As homebuyers start to have children in school, the quality of school districts and convenience to schools start to be of larger importance— this is most often true for the GenX demographic.’ Overall, this demographic will be looking to put their children in after-school activities, private schools, purchase used cars for their teens, invest in life insurance and continually spend on clothes and shoes. This age demographic is looking for simple solutions to their busy life. Lawn care services, security system companies, pet walking and grooming and other helpful services may be a perfect fit for this generation.

Baby Boomer, new home buyers, new homeownersThe Home Buyer and Seller Generational Trends report goes on to say; ‘Boomers are more likely than other generations to purchase a new home, most often doing so to avoid renovations or problems with plumbing or electricity and for the ability to choose and customize design features.’ This tells marketers that the home-buying Baby Boomer demographic will be more likely to spend money on new appliances, new furnishings and new electronics for their new homes.

Environmental features are also more important to this generation of homeowners. The 2014 report specifies that ‘Baby Boomers and the Silent Generation placed higher importance on landscaping for energy conservation and environmentally friendly community features.’ This is great news for the emerging market of environmentally friendly businesses and service providers. Read the full Home Buyer and Seller Generational Trend Report HERE.

Reach these amazing prospects with DatabaseUSA.com® New Homeowner Mailing List. We offer a vast array of selection criteria including age, presence of children, household income and many more.

 

DatabaseUSA.com® helps businesses grow sales.

 

That means finding the right consumers in your market, including the prospects who are ready to buy. Our marketing direct mailing lists have over 200 Million records. We offer a vast selection of demographic information including consumer Age, Income, Home Value and hundreds of other selects. Click HERE to see our selection criteria. Don’t let your competition get these hot prospects before you do. Reach a very responsive market with the latest sales leads from our new Homeowners lists. We update our database every week to ensure you get the most up-to-date information available.

New Homeowner Mailing List Selections Include:call databaseusa, contact databaseusa

  • Age of Home Buyer
  • Home Sale Price
  • Mortgage Amount
  • Household Income
  • Date of Sale
  • Ethnicity
  • And much more!

Life Event Selections Include:

  • Empty Nesters
  • New Parents
  • Newlywed / Newly Married Couples
  • Recently Divorced

Contact DatabaseUSA.com® at 877.407.0101 or complete the form on this page for 500 New Homeowner Leads for FREE! No credit card required.

Millennials and Direct Mail Marketing

6/20/2016

millennials direct mailMillennials and Direct Mail Marketing

As it turns out, Millennials love receiving mail. Not just birthday cards from grandma, but catalogs, coupons and even bills.

A recent study by the United States Postal Service and Summit Research found that “Millennials enjoy it when they receive mail– even MORE than non-Millennials.”
In fact, 50% of the Millennials who took part in the study “like to discover what the mail brings every day and consider time spent looking at and reading mail time well spent.” However, Millennials end up receiving a lot less mail than any of the older generations. Perhaps this is why they are more excited to receive mail in the first place?

The study is forcing businesses to reexamine direct mail and how it can make an impact on younger consumers.

Who is a Millennial, Anyway?

A Millennial is defined as someone who was born in and between the years of 1976-1998. At the time of the study (February, 2016), that would make Millennials 18 through 39 years old. Older generations mail habits were studied in the research as well. These included: GenX-ers (40-59 years old) and Baby Boomers (60-79 years old).

Marketing to Millennials via Direct Mail is so “retro-chique”
Retailers and other businesses looking to extend a hand to Millennials via direct mail better scoot up a chair and take notes. The study offers a ton of great information for marketers and business owners alike.

It reports that Millennials are more likely to scan all of their mail, rather than just discard it without reading. This is great news for online and/or brick and mortar retailers. This means you have an attentive audience when you send out catalogs, coupons and special offers. Especially if you offer a product or service that is geared towards a Millennial audience. Knowing that they will actually take the time to read the mail sent to them makes it more compelling for marketers to craft a targeted message with the recipient’s name on piece of mail.

Millennials are also more likely to show mail to others, as opposed to the Gen-X and Baby Boomer generations. This means that they are more likely to pass along a company’s catalog or save a coupon or special offer for a friend.

Local Businesses – Listen Up!

Most importantly, Millennials think local businesses should use mail more often. Let’s be honest, in this over-saturated world of coupon codes, emails and Facebook ads, sometimes it is just nice to receive a personalized mailer for the coffee shop down the street. It says, “Hello neighbor… nice to see you!” and is guaranteed to get their attention…and most likely their business too.

Time to jump

With direct mail being the ‘comeback kid” of marketing in recent years, maybe it’s time for your business to take another look at reaching out with mail.
If you’ve seen stagnant results from your digital marketing as of late, it might be time to think about adding direct mail to your campaigns.

Reach new customers with the help of DatabaseUSA.com. We offer a database of over 200 million consumers and over 100 million U.S. homeowners. We can provide you with a targeted marketing list that can help you zero-in on your best prospects. We offer hundreds of selections including age and gender, geographical location, marital status, household size for consumers as well as hundreds of other lifestyle selections.

Using these selections, you can target the right person and save valuable dollars to make your direct mail efforts more profitable.
Contact DatabaseUSA.com at 877.407.0101 and connect with one of our professional account executives today.

Source: Phil Vinnedge- USPS, Conducted by Summit Research March 2016 – USPS Customer & Market Insights

Direct Mail Marketing Tips for 2016

Direct Mail Marketing Tips for 2016

Great marketing is about creating relationships as well as conveying a message.

Direct mail provides the opportunity to deliver highly-customizable and unique messages to customers and prospects. Overall, with the data that exists today, it is not difficult to create a marketing message that is targeted or personalized.

There are many ways to develop and build relationships through direct mail.

Applying a clever message and/or strategy to your direct mail medium will always yield an impressive return on investment.

Some examples include:

  • Divide and concur direct mail coupons and offers by geographical regions
  • Send personalized ‘special occasion’ direct mail including birthday, congratulatory and holiday cards
  • Develop existing relationships by offering a donation to a non-profit for professional feedback

The most important rule to remember is to make sure you stand out from the direct mail clutter.

Ready to begin your direct mail campaign? Contact the professionals at DatabaseUSA.com for the highest quality targeted mailing lists. We offer a mailing list database for consumers as well as businesses. DatabaseUSA.com offers thousands of criteria selections to better help you target your mailing lists to reach the consumers that matter to you and your business.

Without Good Analysis, Big Data Is Just a Big Trash Dump

Originally Posted on www.entrepreneur.com on MAY 21, 2015 –  to see the original post, click HERE

Without Good Analysis, Big Data Is Just a Big Trash Dump

email lists, email marketing, email database, responsive email marketingBig Data, Mega Data or Meta Data are the buzzwords in corporate lingo…

It is like a bunch of high school boys bragging in the locker room. But “Big Data” can be a “big pile of trash,” unless mined by geniuses. This whole new phenomenon seems like nothing but job security for data nerds who want to protect their huge budgets.

For example, Walmart has probably one of the biggest databases ever created on their products, prices, competitors, customers, and you name it. They probably spend over a billion dollars per year on what I call “Meta Data.” But their revenue is not growing. Why is that? I don’t think even they know why. So what good is this big database if they cannot grow their sales?

Second example is Best Buy. They spend a lot of money on Big Data and their revenue is declining because they have a clunky website and they are being eaten alive by Amazon’s superior technology. So what good is this “Big Data?”

Third example is our own government, which has the largest database of people. They are listening to phone calls, looking at emails, but they could not prevent the bombing at the Boston Marathon. Therefore, you really wonder about the value of this so called “Big Data” we are mesmerized with.

A few months ago I was talking to a CEO of a large retail and e-commerce organization and he was explaining to me how they use Big Data to reach their customers and find them even if they are walking in a mall.

He bragged to me that they had spent millions of dollars on software and so-called expert data miners to identify the high-value customers and use social media to create buzz and generate revenue from these customers.

I then asked the CEO why his company’s revenue wasn’t growing. In fact, it had been decreasing. He gave me a long-winded answer about changing demographics, shifting customer psychology and the effect of Obamacare. The bottom line is, they spent a lot of money on big data analytics and expensive data miners, but they had nothing to show for it. When I tried their website, it was horrible, and customer service was non-existent. I don’t think their CEO ever tried to buy from his own website and eat his own cooking. He was too busy bragging to the analysts.

“Big Data” is the buzzword today. Every software or analytics company is trying to sell the best and most sophisticated software for efficient marketing. A lot of experts are offering their services as expert data miners, like gold miners in San Francisco. In my opinion it is all hogwash unless people are really smart enough to analyze Big Data to find the nuggets. These people are hard to find. The good ones are already in their own business and making a bundle.
laptop-820274_1280

Big Data is like a big trash dump. You have to know how to find the nuggets so it’s profitable.

Corporations are collecting data on their products, their customers, and customer’s buying habits from many different sources such as from point of sale, from online surveys, vendors, and social media. You name it, they get it. Once they have all this data, then someone has to be a genius to analyze it. That is where the rubber meets the road. Most of the time these corporations don’t have those geniuses analyzing it and finding the nuggets. The data just sits there getting old and worthless. Corporations will spend millions of dollars to analyze worthless data for worthless results. These expensive, arrogant data miners will create big reports, complicated analytics, but when you look at their results in sales growth or profitability, they have nothing to show for it.

When I was going through business school many years ago, I had a professor who used to profess “less is more.” Collect less data, but collect relevant data. Talk to your customers face-to-face. See the customers who have left you and try to find out why. Less data, but relevant data, will help you improve your product, customer service, and your pricing strategy.

My suggestion to entrepreneurs and CEO’s is don’t get mesmerized by big-data mentality and waste money on that because it is nothing more than job security for data-mining nerds. It is better to collect less information, but something more relevant and then use it to improve your business model.

In most cases problems are very simple, and the answers are simple, too, like answering the phone by a live person, helping customers right away, and treating them like family.

Finally, at the end of the day, you have to see if your sales and profits are growing or not. If your sales are growing that means you have done something right. If they are not, then your Big Data is worthless.

Written By: Vin Gupta

To read more articles by Vin Gupta click HERE.

Originally Posted on www.entrepreneur.com on MAY 21, 2015 –  to see the original article, click HERE.

 

DatabaseUSA App Contest Press Release

September 14th, 2015

DatabaseUSA Sponsors App Development Contest

OMAHA, NE –(Marketwired) – DatabaseUSA.com, the leading provider of business and consumer databases to help small businesses and sales people find new prospects and grow their sales, has announced that it is hosting a contest for web and mobile app developers.

DatabaseUSA.com is inviting web developers to design a mobile app or website that solves a problem utilizing any of its available consumer and business databases. Entrants are only limited in that they must solve a problem or provide unique information, rather than simply dispensing data.

With this contest, DatabaseUSA hopes to allow creative minds to find data driven solutions, and to make those solutions available to the marketplace.

“We have the best consumer and business data available, but we know we don’t have a monopoly on the best ideas,” says Mark Richard, President of DatabaseUSA. “This is a way for creative minds to develop solutions that haven’t been imagined, or haven’t been considered because of data costs.”

The contest is open to both individuals and businesses. The winner of the contest will be awarded a one-year license to DatabaseUSA’s data. The market value of a one-year data license can be as much as $300,000.

Those wanting to enter the contest can send an email to contest@databaseusa.com for complete contest terms and additional details. Or go to www.databaseusa.com/contest.

DatabaseUSA.com provides high-quality, full service database and email marketing solutions to businesses and sales professionals. It offers a full range of business data, including address, phone number, executive contact information, and more. The company is revolutionizing the way businesses find new prospects and grow their sales.

About Us: DatabaseUSA.com proudly offers a 95% accurate, triple-verified database of mailing lists, email lists, and sales leads, as well as direct mail, database enhancements, and many other marketing and sales lead services. To learn more, visit databaseusa.com

 

DatabaseUSA Provides TomTom Access to Points of Interest Content

DatabaseUSA Provides TomTom Access to Points of Interest Content

OMAHA, NE –(Marketwired – September 21, 2015) – DatabaseUSA.com, the leading provider of full-service database and email marketing solutions for small businesses and sales people, today announced its partnership with TomTom, the world’s leading provider of location and navigation solutions. TomTom will have access to DatabaseUSA’s extensive business listings for categorized points of interest (POIs) and will make this content available for its business customers.

“We are pleased to be providing TomTom with our comprehensive business database,” said Vin Gupta, Founder of DatabaseUSA. “Giving their consumers accurate information — like address, phone number, and business name — plays an important role in assisting consumers with their searches.”

TomTom will incorporate DatabaseUSA’s rich business listings to enhance its POI product offering. The listings will be available for location-based and smartphone applications and personal and in-car navigation systems powered by TomTom digital maps and content, helping end users maximize their search and navigation experience.

“DatabaseUSA has extensive and accurate business listings,” said Charles Cautley, Managing Director of TomTom Maps. “By working with DatabaseUSA, TomTom strengthens its product offering with pertinent content for our broad range of business customers.”

About DatabaseUSA
DatabaseUSA.com proudly offers a 95% accurate, triple-verified database of mailing lists, email lists, and sales leads, as well as direct mail, database enhancements, and many other marketing and sales lead services. To learn more, visit databaseusa.com.

Read more: http://www.benzinga.com/pressreleases/15/09/m5852656/databaseusa-provides-tomtom-access-to-points-of-interest-content#ixzz3mP2SEIqw

 

6 tips to create a great email campaign

7/29/2015

6 tips to create a great email campaign

Creating a dialog has always been the best way businesses connect with new customers! An email is designed to do just that.  Here are 6 tips to create a GREAT email marketing campaign. email tips

#1. Send your emails with an unforgettable subject line


With an email campaign, you can add variables including Geo-targeting and name personalization in the subject line. So an example would be: “Hey Bob, Check out the 2015 Food Tour and try 17 of the Best Restaurants in Boston!”

#2. Don’t let the text in your email sound robotic or impersonal


An example of an impersonal email can be a bland introduction like: “Hello Friend” or adding ‘filler’ words into the content or subject line like “Save Big” or “Call Now!” The DatabaseUSA.com® email deployment team recommends that the text in your email be similar to a conversation you may have when first meeting a prospect.

#3. Email content should be short and simple


Try to keep it no more than four sentences long, with space between each sentence. Writing your content in a single bulky paragraph can put a reader off.

#4. Don’t mistake your ‘specials’ as something that will ‘benefit’ your email readers


We will use two subject lines as an example, the first one being a special and the second one being a benefit: “Doug’s Lawn Care: Receive 10% off of your first order” is considered a special. Here is an email headline for the same company that can seemingly benefit the consumer: “Get 4 hours of your weekend back with affordable lawn care services”.

#5. Offer a clear and concise call-to-action


What action do you want the recipient to take? If all you want is a 15 minute conversation with them, be clear about it.

#6. Assuming you’re done after sending one email campaign


No, a single email is not an email campaign. Think of your email campaign as a 4 part series. Create a complete campaign with each part in mind, keeping each email linked through original content, or increased incentive.

There are some best practices involved with email marketing. To read more about that topic click HERE. Ready to create you email marketing campaign? Contact DatabaseUSA.com® at 877.407.0101.

 

Email Marketing: Responsive VS Non-Responsive Email Design

7/24/2016

Responsive VS. Non-Responsive Email Designresponsive email design


What is a responsive email? How does the design of an email affect the click through rates? Why does the look of an email change from my desktop to my phone? The DatabaseUSA.com® email deployment team understands that your email marketing campaign is important, and we want to help. So we’ve asked our email designer to answer your questions regarding responsive email design.

What is the difference between a non-responsive email and a responsive email?


Non-responsive emails are truly a one-size-fits-all email. They are built from templates using the margins typically seen on a desktop computer. A responsive email automatically adjusts to fit the margins on your phone, tablet, or desktop computer.

Why choose a responsive email?

New studies show that up to 67% of emails are opened on mobile devices and tablets rather than desktops, which means that your emails need to be customized for these devices, too. In a side-by-side comparison, the responsive layout seems smooth, easy to use, and offers a better overall experience. The likelihood of a cracked link or problematic design issues decreases with a well-crafted, responsive design.

What can happen if I use a non-responsive email or template?

By using a non-responsive email template, a customer may lose the ability to see part of the email on their mobile or tablet device. The text may suddenly be too small, or multiple columns may start to collide and fail. Customers may find themselves having to ‘zoom in’ several times to see the text. It can also cause issues when clicking links or buttons on the email.

Why is a responsive email a better choice for large scale email marketing?

It just makes sense to send a marketing email that is formatted to look great on phones, tablets, and other mobile devices. Content can be seen without having to scroll down, links are made simple, and the design elements can be crafted to look good for both desktop and mobile devices. With a responsive email’s ease of use, people of all ages and demographics can click, order, subscribe, and download, which makes email marketing a better experience for you and your customer.

Ready to create your responsive email marketing campaign? We can help! Contact DatabaseUSA.com at 877.407.0101 or visit our email marketing services page HERE