6 Tips to Create a Great Email Campaign
Retention vs. Acquisition Email Platforms
Retention Email Platforms — Retention Platforms can be used to deploy Opt-In Emails in order to retain current customers. Companies such as ConstantContact and MailChimp are examples of Retention Email Platforms — perfect for reaching your customer list with Newsletters, Coupons, Updates & other email offers.
Acquisition Email Platforms — Acquisition Platforms must be used when using a purchased list or Non-Opt-In Emails. DatabaseUSA.com® deploys your Non-opt-in emails with Email platforms JangoMail.com®, ResponseGenius & ClickBack.
Remember.. when sending a purchased list or acquisition emails, liability of proper non-spam usage is entirely on the sending party, not the list supplier or the sending platform.
1. Send your emails with an unforgettable subject line
With an email campaign, you can add variables including Geo-targeting and name personalization in the subject line. So an example would be: “Hey Bob, Check out the 2015 Food Tour and try 17 of the Best Restaurants in Boston!”
2. Don’t let the text in your email sound robotic or impersonal
An example of an impersonal email can be a bland introduction like: “Hello Friend” or adding ‘filler’ words into the content or subject line like “Save Big” or “Call Now!” The DatabaseUSA.com® email deployment team recommends that the text in your email be similar to a conversation you may have when first meeting a prospect.
3. Email content should be short and simple
Try to keep it no more than four sentences long, with space between each sentence. Writing your content in a single bulky paragraph can put a reader off.
4. Don’t mistake your ‘specials’ as something that will ‘benefit’ your email readers
We will use two subject lines as an example, the first one being a special and the second one being a benefit: “Doug’s Lawn Care: Receive 10% off of your first order” is considered a special. Here is an email headline for the same company that can seemingly benefit the consumer: “Get 4 hours of your weekend back with affordable lawn care services”.
5. Offer a clear and concise call-to-action
What action do you want the recipient to take? If all you want is a 15 minute conversation with them, be clear about it.
6. Assuming you’re done after sending one email campaign
No, a single email is not an email campaign. Think of your email campaign as a 4 part series. Create a complete campaign with each part in mind, keeping each email linked through original content, or increased incentive.