Dust The Cobwebs Off Your Data
Like your house, your data and customer database need ‘spring cleaning’ from time to time. Some of the biggest problems we run into when performing hygiene services on client’s files is duplicates, not running your file through NCOA database frequently enough, and the need for address standardization.
Digital Marketing Enhances Direct Mail Strategies
Erica Bell, contributor for Business 2 Community, asserted that by investing in better integration of social media and other digital campaigns with direct mail efforts, companies can develop more targeted strategies. Bell explained that a direct mailing list already provides basic information about customers, including contact information and purchase history. By incorporating information from social …
DatabaseUSA.com® Provides TomTom Access to Points of Interest Content
OMAHA, NE –(Marketwired – September 21, 2015) – DatabaseUSA.com, the leading provider of full-service database and email marketing solutions for small businesses and sales people, today announced its partnership with TomTom, the world’s leading provider of location and navigation solutions. TomTom will have access to DatabaseUSA’s extensive business listings for …
6 Tips to Create a Great Email Campaign
Creating a dialog has always been the best way businesses connect with new customers! An email is designed to do just that. Here are 6 tips to create a GREAT email marketing campaign. There are some best practices involved with email marketing. To read more about that topic click HERE. Ready to …