Email Hygiene |®

What is email list hygiene?email hygiene

Email list hygiene is the process of removing bad email accounts from your email files. Email list hygiene is essential in order to maintain high deliverability rates and a positive reputation.® Email Hygiene processes first remove mal-formed addresses, and then verify the email address exists by “pinging” the address. Then, email addresses are checked against our database of hundreds of millions of known addresses.

What does it mean to maintain your reputation?

Email hygiene will help your brand maintain a positive reputation among consumers, as well as among email hosts. Sending to non-existent addresses or to spam folders is very damaging to your IP reputation. When you damage your IP reputation, deliverability among email hosts decreases. Bad email addresses can give your email a poor reputation, meaning fewer find their way into the recipients’ inbox. While email addresses decay at the rate of 20% per year, you can have a list that is always clean through our email hygiene process.

Arrive in the recipients’ inbox.® Email Hygiene processes give you a clean list. This allows your sender to have the best sending reputation possible, resulting in your message arriving in the recipients’ inbox.

Complete the form or call us at 877-831-0101 for more information on our Email Hygiene services.

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