Targeting Homeowners

Leila Direct Mail Marketing

Targeting Homeowners

Age demographic spending habits can be very a helpful tool for marketing. Knowing age demographic spending habits for homeowners can be incredibly helpful. Especially if you’re looking for new lead sources for direct mail marketing.
We all know that there are a lot of expenses that homeowners can’t live without. What you may not know is that age plays and important role in what new homeowners will purchase after they move in. Hey salespeople, marketers and small business owners, we’re talking to you…

Here are the generational breakdowns:
Target Homeowners in 2018

Millennials: Born 1980-2000 (age 35 & younger)
Gen X: Born 1965-1979 (age 36 – 50)
Baby Boomers: Born 1946-1964 (age 51 – 69)
Silent Generation: Born 1925-1945 (age 70 – 90 )

New Homeowner Buying Trends

When purchasing a home, each generation will make a buying decision based on a different set of needs and wants. Traditionally, before a home purchase, a Gen X or Millennial with children will evaluate the schools in the area, nearby activities for their children and research the overall safety of the neighborhood. While Millennial and Gen X buyers without children may tend to evaluate their home purchase based on how far away restaurants, night life and the gym are.

Millennials are more likely to weigh a home buying decision on commuting costs or the proximity of their job to the home. Baby Boomers and the Silent Gens tend to place a higher priority on convenience to family and friends, shopping centers, and convenience to health care facilities. Don’t let your competition get these hot prospects before you do. Reach this extremely responsive market with a® Homeowner Mailing List. We update our Homeowners Database every week to ensure you get the most up-to-date information available.

Target New Homeowners with our® New Homeowners Lists.

Contact® at 877-831-0101 or complete the form on this page for 500 New Homeowner Leads for FREE! No credit card required.

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