DatabaseUSA.com® can help you deploy the most effective email campaigns.
A Guide to Email Marketing Best Practices
DatabaseUSA.com® offers a total email marketing solution, including Email Deployment. Our expert email team works with you to develop a customized, well-designed and accurately coded email marketing campaign. The DatabaseUSA.com® email campaign management experts are happy to walk you through the process of cleaning your customer emails, creating an email design, linked content, email deployment, and campaign analytics & statistics. From subject lines to mobile friendly/responsive design, DatabaseUSA.com® provides an all in one solution for your email marketing needs.
Learn more about DatabaseUSA.com® Email Marketing Solutions here.
Writing a Subject Line
First and foremost, email campaigns should always use a subject line that’s straight forward, not misleading. The subject line should be 100% relevant to your email’s content. Avoid using spam words in your subject line like: Free, Fast Cash, Act Now! Avoid using all caps, exclamation marks, and dollar signs, as these symbols and words often trigger spam filters.
Use a Call to Action to Boost Conversions
The Call to Action or CTA is the key to boost conversions. A great Call to Action usually involves a click or tap that prompts users to make an immediate response. Call to actions can be used to download PDFs, filling out a form, buy a product or click through to another page. The email creative team at DatabaseUSA.com® can help you with this and all best email practices to boost your conversions.
Image Use Guidelines
Avoid using too many images in your email. DatabaseUSA.com® recommends the 80/20 rule. This means, use 80% text & 20% image. An email that contains mostly images (that does not follow the 80/20 rule) will most likely trigger a spam filter. Remember to use 'alt tags' for your email images. An alt tag gives the viewer a full description of the image, even if the image is not viewable. This is helpful for email recipients who have an email provider that does not automatically load images.
CAN-SPAM – Can Do’s and Can Dont’s
Ensure your email is CAN-SPAM compliant. Generally, CAN-SPAM compliance includes easy rules like:
- Include an actual street address with your email.
- Offer an unsubscribe link in your email campaign.
- Make sure you have a 'From' email address that accurately reflects your business, and not a reply email that seems spammy like: firstname.lastname@example.org.
- Most importantly, remember to remove any recipients who request to be unsubscribed – right away!
Email Marketing Starter Kit
The Email Starter Kit provides a low cost, trackable and quick to organize solution for email marketing campaigns. This email marketing starter kit provides everything you’ll need to deliver a fantastic email campaign. It’s simple and is offered at a low introductory cost.
- Up to 5,000 business or consumer sales leads
- A custom email design
- Email deployment to your targeted list
- A report of your campaign soon after it has been sent
- List of responders to your campaign
*Does not include the 500 Free Name Offer
Complete the form or call us at 877-831-0101 for more information on our Email Deployment Services.