Email Deployment® can help you deploy the most effective email campaigns.

A Guide to Email Marketing Best Practicesemail deployment services® offers a total email marketing solution, including Email Deployment. Our expert email team works with you to develop a customized, well-designed and accurately coded email marketing campaign. The® email campaign management experts are happy to walk you through the process of cleaning your customer emails, creating an email design, linked content, email deployment, and campaign analytics & statistics. From subject lines to mobile friendly/responsive design,® provides an all in one solution for your email marketing needs.
Learn more about® Email Marketing Solutions here.

Writing a Subject Line

First and foremost, email campaigns should always use a subject line that’s straight forward, not misleading. The subject line should be 100% relevant to your email’s content. Avoid using spam words in your subject line like: Free, Fast Cash, Act Now! Avoid using all caps, exclamation marks, and dollar signs, as these symbols and words often trigger spam filters.

Use a Call to Action to Boost Conversions

The Call to Action or CTA is the key to boost conversions. A great Call to Action usually involves a click or tap that prompts users to make an immediate response. Call to actions can be used to download PDFs, filling out a form, buy a product or click through to another page. The email creative team at® can help you with this and all best email practices to boost your conversions.

Image Use Guidelines

Avoid using too many images in your email.® recommends the 80/20 rule. This means, use 80% text & 20% image. An email that contains mostly images (that does not follow the 80/20 rule) will most likely trigger a spam filter. Remember to use 'alt tags' for your email images. An alt tag gives the viewer a full description of the image, even if the image is not viewable. This is helpful for email recipients who have an email provider that does not automatically load images.

CAN-SPAM – Can Do’s and Can Dont’s

Ensure your email is CAN-SPAM compliant. Generally, CAN-SPAM compliance includes easy rules like:

  1. Include an actual street address with your email.
  2. Offer an unsubscribe link in your email campaign.
  3. Make sure you have a 'From' email address that accurately reflects your business, and not a reply email that seems spammy like:
  4. Most importantly, remember to remove any recipients who request to be unsubscribed – right away!

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