47% of users open an email after reading its subject line. It is understandable as to why a subject line would be a considerable factor for folks opening an email. Mobile email apps…
IIT Alumni Help for Casual Workers, ‘Safai Dadas’
Help is pouring in for the ‘safai dadas’ and casual workers of IIT Kharagpur, all thanks to the alumni. The financial assistance…
List Enhancement — Why it Works
Many companies waste time and energy marketing to contacts who will never receive their messages or materials. Thousands of dollars are wasted every single year…
Step Up Your Email Marketing Game
Every business, marketing consultant and individual has their own toolbox of tips, tricks, and strategies to get more value from their email marketing efforts. While many…
Back to the Future of Direct Mail: Part 2
A Timeline of Direct Mail continued..
The 1990’s “The direct mail industry experienced explosive growth of the nonprofit sector in the United States — quadrupling in the…
Back to the Future of Direct Mail: Part 1
A Timeline of Direct Mail from then, to now. Direct Mail is Making a Comeback
Currently, the direct mail industry is worth approximately 44 billion dollars. Yes…
Keeping Dirty Data Out – Part 2
Data Cleansing | Remove existing bad data from your CRM or database software, and keep dirty data out. Data Cleansing
It is a daily effort for any business to keep…
Targeting Consumers Through Hobbies & Interests
Targeting consumers with physiographic selects will increase your ability to convert them into viable leads for your pipeline…
The REAL Power of Email Marketing
Why Email Marketing is NOT Dead
We see it all the time. Blog post headlines and twitter posts often read “Email is Extinct” or “The Slack Takeover”. This might be catchy…