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The term "big data" is more than just a buzzword - it's a revolutionary concept transforming industries across the globe.

47% of users open an email after reading its subject line. It is understandable as to why a subject line would be a considerable factor for folks opening an email. Mobile email apps...

In our previous post, we discussed the foundational role of data in crafting compelling content marketing strategies. In this blog, we'll dive deeper into...

The Marketing Funnel serves as a framework guiding the customer experience, mapping out the phases from prospect to paying customer...

Email marketing is still one of the best ways to grow your customer file. Compile a list or append emails to your existing customer file.

To keep your data clean, you must remove bad or outdated data from your customer files, database or CRM. This can be done by working with a vendor with updated...

Emails are one of the most professional and personal ways to reach other businesses, consumers, and leads. That is why 86% of B2B professionals prefer to communicate over...

47% of users open an email after reading its subject line. It is understandable as to why a subject line would be a considerable factor for folks opening an email. Mobile email apps...

Help is pouring in for the ‘safai dadas’ and casual workers of IIT Kharagpur, all thanks to the alumni. The financial assistance...

Every business, marketing consultant and individual has their own toolbox of tips, tricks, and strategies to get more value from their email marketing efforts. While many...

A Timeline of Direct Mail continued.. The 1990’s “The direct mail industry experienced explosive growth of the nonprofit sector in the United States — quadrupling in the...

A Timeline of Direct Mail from then, to now. Direct Mail is Making a Comeback Currently, the direct mail industry is worth approximately 44 billion dollars. Yes...

Targeting consumers with physiographic selects will increase your ability to convert them into viable leads for your pipeline...

Why Email Marketing is NOT Dead We see it all the time. Blog post headlines and twitter posts often read “Email is Extinct” or “The Slack Takeover”. This might be catchy...

Maintain Your Digital Reputation There is more to know than meets the eye when it comes to email marketing. Federal laws, sending reputation, data regulations and...