Direct Mail Marketing Tips for 2016

Direct mail provides the opportunity to deliver highly-customizable and unique messages to customers and prospects. Overall, with the data that exists today, it is not difficult to create a marketing message that is targeted or personalized. There are many ways to develop and build relationships through direct mail. Applying a …

Without Good Analysis, Big Data Is Just a Big Trash Dump

Originally Posted on www.entrepreneur.com on MAY 21, 2015 –  to see the original post, click HERE It is like a bunch of high school boys bragging in the locker room. But “Big Data” can be a “big pile of trash,” unless mined by geniuses. This whole new phenomenon seems like …

DatabaseUSA Provides TomTom Access to Points of Interest Content

OMAHA, NE –(Marketwired – September 21, 2015) – DatabaseUSA.com, the leading provider of full-service database and email marketing solutions for small businesses and sales people, today announced its partnership with TomTom, the world’s leading provider of location and navigation solutions. TomTom will have access to DatabaseUSA’s extensive business listings for …

6 tips to create a great email campaign

Creating a dialog has always been the best way businesses connect with new customers! An email is designed to do just that.  Here are 6 tips to create a GREAT email marketing campaign.  There are some best practices involved with email marketing. To read more about that topic click HERE. Ready to …

Email Marketing: Responsive VS Non-Responsive Email Design

New studies show that up to 67% of emails are opened on mobile devices and tablets rather than desktops, which means that your emails need to be customized for these devices, too. In a side-by-side comparison, the responsive layout seems smooth, easy to use, and offers a better overall experience. The …

Email Deliverability: A Guide to Email Marketing Best Practices

Email deliverability can be a bit daunting at times. With email filtering obstacles and federal regulations, email marketing can seem complicated. However, avoiding these obstacles may be easier then you thought. Follow these simple email marketing rules from our DatabaseUSA.com® email team to ensure your email campaign recieves a positive …

Digital marketing enhances direct mail strategies

Erica Bell, contributor for Business 2 Community, asserted that by investing in better integration of social media and other digital campaigns with direct mail efforts, companies can develop more targeted strategies. Bell explained that a direct mailing list already provides basic information about customers, including contact information and purchase history. By incorporating information from social …